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Marketing Management AS

Marketing Management Overview (AS 2065)

Type of Award

AS - Associate in Science

Program Website

www.palmbeachstate.edu/career-pathways/pathway-business.aspx

Program Description

This program provides coherent and rigorous content aligned with challenging academic standards and the relevant technical knowledge and skills needed to prepare for further education and careers in marketing management. The program provides competency-based applied learning that contributes to academic knowledge, higher-order reasoning, problem-solving abilities, work attitudes, general employability and occupation-specific skills, and knowledge of all aspects of the marketing management.

The purpose of this program is to prepare students for employment in organizations and businesses (for-profit and nonprofit) as marketing, advertising or public relations managers. The program also provides supplemental training for persons previously or currently employed in these activities.

The program content includes the management of sales, merchandising, transportation, storage, promotion, operations, finance, personnel, market research and the components of developing marketing strategies.

Program Learning Outcomes

For detailed information, visit: www.palmbeachstate.edu/learningoutcomes/Program-Learning-Outcomes

Admission Requirements

Completion Requirements

Students must successfully complete all courses listed in the catalog for this program.

Program Length

The program can be finished in two years if you attend full-time or three years if you attend part-time.

Location

The program is offered at Lake Worth, Palm Beach Gardens, Belle Glade, Loxahatchee Groves and Boca Raton campuses.

For More Information

Professor Debbie Beres, bereesd@palmbeachstate.edu,(561) 868-3788 (Lake Worth)

Dr. Jane Montonen, montonej@palmbeachstate.edu, (561) 868-3171 (Lake Worth)

Professor Maria Friedman, friedmm1@palmbeachstate.edu, (561) 207-5302 (Palm Beach Gardens)

Professor Robert Gillan, gillanr@palmbeachstate.edu, (561) 862-4792 (Boca Raton)

Professor Steven Stemle, stemless@palmbeachstate.edu, (561) 993-1141 (Belle Glade/ Loxahatchee Groves)

Employment Opportunities

Employment opportunities are very broad in scope. for more information, visit the PBSC Career Center which has an office on each campus.

Students graduating from this program will be able to plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors; identifying potential customers; developing pricing strategies with the goal of maximizing the firm's profits; determining the share of the market while ensuring the firm's customers are satisfied; overseeing product development; and monitoring trends that indicate the need for new products and services.

Career Path Notes

Courses from this program may transfer into Palm Beach State's Bachelor of Applied Science program in Supervision and Management.

For more information, visit: www.palmbeachstate.edu/bachelors/

In addition, courses from this program may transfer to other colleges and universities that allow students to transfer into a four-year program. For more information, contact the college or university to which you wish to transfer.

Graduates of the Associate in Science degree program in Marketing Management are eligible to receive the College Credit Certificate in Marketing Operations.

Career Center

www.palmbeachstate.edu/Career

For more information about employment opportunities, including job outlook and salary information, visit: Occupational Outlook Handbook: www.bls.gov/ooh

O-Net Online: www.onetonline.org

Required courses:

General Education (Credits: 24)

ENC1101College Composition 1 (AA)

3 Credits

ENC1102College Composition 2 (AA)

3 Credits

EVR1001Introduction to Environmental Science (AA)

3 Credits

MGF1106Liberal Arts Mathematics (AA)

3 Credits

SPC1017Fundamentals of Speech Communication (AA)

3 Credits

STA2023Statistics (AA)

3 Credits

ECO2013Principles of Macroeconomics (AA)

3 Credits

Any course from Humanities - Area II

3 credits

Required Courses (Credits: 24)

GEB2214Business Communications (AS)

3 Credits

Or

GEB2942CBusiness and Computer Science Internship (AS)

3 Credits

ACG2022Financial Accounting (AA)

4 Credits

ACG2071Managerial Accounting (AA)

3 Credits

BUL2241Business Law 1 (AA)

3 Credits

CGS1100Microcomputer Applications (AA)

3 Credits

ECO2023Principles of Microeconomics (AA)

3 Credits

GEB1011Introduction to Business (AA)

3 Credits

GEB2941Business Capstone (AS)

2 Credits

Professional Core Courses (Credits: 12)

MAR2011Principles of Marketing (AA)

3 Credits

MKA1511Advertising (AS)

3 Credits

MKA2021Personal Selling (AS)

3 Credits

MAN2021Principles of Management (AS)

3 Credits

Total Credit Hours: 60

Course Sequence

Term One - Fall (Year One) (Credits: 15)

ENC1101College Composition 1 (AA)

3 Credits

SPC1017Fundamentals of Speech Communication (AA)

3 Credits

CGS1100Microcomputer Applications (AA)

3 Credits

GEB1011Introduction to Business (AA)

3 Credits

MGF1106Liberal Arts Mathematics (AA)

3 Credits

Term Two - Spring (Year One) (Credits: 15)

MAR2011Principles of Marketing (AA)

3 Credits

ENC1102College Composition 2 (AA)

3 Credits

MKA1511Advertising (AS)

3 Credits

GEB2214Business Communications (AS)

3 Credits

Or

GEB2942CBusiness and Computer Science Internship (AS)

3 Credits

EVR1001Introduction to Environmental Science (AA)

3 Credits

Term One - Fall (Year Two) (Credits: 16)

BUL2241Business Law 1 (AA)

3 Credits

STA2023Statistics (AA)

3 Credits

ECO2013Principles of Macroeconomics (AA)

3 Credits

ACG2022Financial Accounting (AA)

4 Credits

MAN2021Principles of Management (AS)

3 Credits

Term Two - Spring (Year Two) (Credits: 14)

MKA2021Personal Selling (AS)

3 Credits

GEB2941Business Capstone (AS)

2 Credits

ECO2023Principles of Microeconomics (AA)

3 Credits

ACG2071Managerial Accounting (AA)

3 Credits

Any course from Humanities - Area II

3 credits

Total Credit Hours: 60