MAR4802 Marketing for Managers (BAS)

This course helps develop the marketing knowledge and skills necessary for the successful manager of an organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services.


3 credits (3 lecture hours)

Prerequisites and Corequisites

Prerequisites: FIN3400, GEB3213 (with a grade of C or higher)