Marketing Management Overview (AS 2065)
Type of Award
AS - Associate in Science
Program Website
www.palmbeachstate.edu/career-pathways/pathway-business.aspx
Program Description
This program provides coherent and rigorous content aligned with challenging academic standards and the relevant technical knowledge and skills needed to prepare for further education and careers in marketing management. The program provides competency-based applied learning that contributes to academic knowledge, higher-order reasoning, problem-solving abilities, work attitudes, general employability and occupation-specific skills, and knowledge of all aspects of the marketing management.
The purpose of this program is to prepare students for employment in organizations and businesses (for-profit and nonprofit) as marketing, advertising or public relations managers. The program also provides supplemental training for persons previously or currently employed in these activities.
The program content includes the management of sales, merchandising, transportation, storage, promotion, operations, finance, personnel, market research and the components of developing marketing strategies.
Program Learning Outcomes
For detailed information, visit: www.palmbeachstate.edu/learningoutcomes/Program-Learning-Outcomes
Admission Requirements
Completion Requirements
Students must successfully complete all courses listed in the catalog for this program.
Program Length
The program can be finished in two years if you attend full-time or three years if you attend part-time.
Location
The program is offered at Lake Worth, Palm Beach Gardens, Belle Glade, Loxahatchee Groves and Boca Raton campuses.
For More Information
Professor Debbie Beres, bereesd@palmbeachstate.edu,(561) 868-3788 (Lake Worth)
Dr. Jane Montonen, montonej@palmbeachstate.edu, (561) 868-3171 (Lake Worth)
Professor Maria Friedman, friedmm1@palmbeachstate.edu, (561) 207-5302 (Palm Beach Gardens)
Professor Robert Gillan, gillanr@palmbeachstate.edu, (561) 862-4792 (Boca Raton)
Professor Steven Stemle, stemless@palmbeachstate.edu, (561) 993-1141 (Belle Glade/ Loxahatchee Groves)
Employment Opportunities
Employment opportunities are very broad in scope. for more information, visit the PBSC Career Center which has an office on each campus.
Students graduating from this program will be able to plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors; identifying potential customers; developing pricing strategies with the goal of maximizing the firm's profits; determining the share of the market while ensuring the firm's customers are satisfied; overseeing product development; and monitoring trends that indicate the need for new products and services.
Career Path Notes
Courses from this program may transfer into Palm Beach State's Bachelor of Applied Science program in Supervision and Management.
For more information, visit: www.palmbeachstate.edu/bachelors/
In addition, courses from this program may transfer to other colleges and universities that allow students to transfer into a four-year program. For more information, contact the college or university to which you wish to transfer.
Graduates of the Associate in Science degree program in Marketing Management are eligible to receive the College Credit Certificate in Marketing Operations.
Career Center
www.palmbeachstate.edu/Career
For more information about employment opportunities, including job outlook and salary information, visit: Occupational Outlook Handbook: www.bls.gov/ooh
O-Net Online: www.onetonline.org
Required courses:
General Education (Credits: 24)
| ENC1101 | College Composition 1 (AA) | 3 credits (3 lecture hours) |
| ENC1102 | College Composition 2 (AA) | 3 credits (3 lecture hours) |
| EVR1001 | Introduction to Environmental Science (AA) | 3 credits (3 lecture hours) |
| MGF1106 | Liberal Arts Mathematics (AA) | 3 credits (3 lecture hours) |
| SPC1017 | Fundamentals of Speech Communication (AA) | 3 credits (3 lecture hours) |
| STA2023 | Statistics (AA) | 3 credits (3 lecture hours) |
| ECO2013 | Principles of Macroeconomics (AA) | 3 credits (3 lecture hours) |
| Any course from Humanities - Area II | 3 credits |
Required Courses (Credits: 24)
| GEB2214 | Business Communications (AS) | 3 credits (3 lecture hours) |
| Or | |
| GEB2942C | Business and Computer Science Internship (AS) | 3 credits (1 lecture hour, 14 lab hours) |
| ACG2022 | Financial Accounting (AA) | 4 credits (4 lecture hours) |
| ACG2071 | Managerial Accounting (AA) | 3 credits (3 lecture hours) |
| BUL2241 | Business Law 1 (AA) | 3 credits (3 lecture hours) |
| CGS1100 | Microcomputer Applications (AA) | 3 credits (3 lecture hours) |
| ECO2023 | Principles of Microeconomics (AA) | 3 credits (3 lecture hours) |
| GEB1011 | Introduction to Business (AA) | 3 credits (3 lecture hours) |
| GEB2941 | Business Capstone (AS) | 2 credits (2 lecture hours) |
Professional Core Courses (Credits: 12)
| MAR2011 | Principles of Marketing (AA) | 3 credits (3 lecture hours) |
| MKA1511 | Advertising (AS) | 3 credits (3 lecture hours) |
| MKA2021 | Personal Selling (AS) | 3 credits (3 lecture hours) |
| MAN2021 | Principles of Management (AS) | 3 credits (3 lecture hours) |
Total Credit Hours: 60
Course Sequence
Term One - Fall (Year One) (Credits: 15)
| ENC1101 | College Composition 1 (AA) | 3 credits (3 lecture hours) |
| SPC1017 | Fundamentals of Speech Communication (AA) | 3 credits (3 lecture hours) |
| CGS1100 | Microcomputer Applications (AA) | 3 credits (3 lecture hours) |
| GEB1011 | Introduction to Business (AA) | 3 credits (3 lecture hours) |
| MGF1106 | Liberal Arts Mathematics (AA) | 3 credits (3 lecture hours) |
Term Two - Spring (Year One) (Credits: 15)
| MAR2011 | Principles of Marketing (AA) | 3 credits (3 lecture hours) |
| ENC1102 | College Composition 2 (AA) | 3 credits (3 lecture hours) |
| MKA1511 | Advertising (AS) | 3 credits (3 lecture hours) |
| GEB2214 | Business Communications (AS) | 3 credits (3 lecture hours) |
| Or | |
| GEB2942C | Business and Computer Science Internship (AS) | 3 credits (1 lecture hour, 14 lab hours) |
| EVR1001 | Introduction to Environmental Science (AA) | 3 credits (3 lecture hours) |
Term One - Fall (Year Two) (Credits: 16)
| BUL2241 | Business Law 1 (AA) | 3 credits (3 lecture hours) |
| STA2023 | Statistics (AA) | 3 credits (3 lecture hours) |
| ECO2013 | Principles of Macroeconomics (AA) | 3 credits (3 lecture hours) |
| ACG2022 | Financial Accounting (AA) | 4 credits (4 lecture hours) |
| MAN2021 | Principles of Management (AS) | 3 credits (3 lecture hours) |
Term Two - Spring (Year Two) (Credits: 14)
| MKA2021 | Personal Selling (AS) | 3 credits (3 lecture hours) |
| GEB2941 | Business Capstone (AS) | 2 credits (2 lecture hours) |
| ECO2023 | Principles of Microeconomics (AA) | 3 credits (3 lecture hours) |
| ACG2071 | Managerial Accounting (AA) | 3 credits (3 lecture hours) |
| Any course from Humanities - Area II | 3 credits |
Total Credit Hours: 60