Marketing Operations CCC

Marketing Operations Overview (6120)

Type of Award

CCC - College Credit Certificate

Program Website

www.palmbeachstate.edu/career-pathways/pathway-business/default.aspx

Program Description

This college credit certificate program is designed to prepare the student for entry-level employment in the marketing field.

The purpose of this program is to prepare students for employment in organizations and businesses (for-profit and nonprofit) as advertising and display specialists, public relations specialists, and marketing, advertising or public relations managers. The program also provides supplemental training for persons previously or currently employed in these occupations.

Course content includes marketing, advertising, personal selling, business law, management and general business knowledge.

Admission Requirements

• Have a standard high school diploma or GED;
• Complete an Application for Admission, located at www.palmbeachstate.edu/admissions/Admissions-Applications

Completion Requirements

Students must successfully complete all courses listed in the catalog for this program.

Program Length

This program can be finished in 18 months.

Location

The program is offered at the Lake Worth, Palm Beach Gardens, Belle Glade, Loxahatchee Groves and Boca Raton campuses.

For More Information

Professor Debbie Beres, [e-mail], [phone] (Lake Worth)

 

Dr. Jane Montonen, [e-mail], [phone] (Lake Worth)

 

Dr. Marla Friedman, [e-mail], [phone] (Palm Beach Gardens)

 

Professor Robert Gillan, [e-mail], [phone] (Boca Raton)

 

Professor Steven Stemle, [e-mail], [phone] (Belle Glade/Loxahatchee Groves)

Employment Opportunities

Employment opportunities are very broad in scope. For more information, visit the PBSC Career Center, which has an office on each campus.

Students graduating from this program will be able to plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors; identifying potential customers; developing pricing strategies with the goal of maximizing the firm's profits; determining the share of the market while ensuring the firm's customers are satisfied; overseeing product development; and monitoring trends that indicate the need for new products and services.

Career Path Notes

Courses from this program may transfer into Palm Beach State's Bachelor of Applied Science program in Supervision and Management.

For more information, visit www.palmbeachstate.edu/Bachelors. In addition, courses from this program may transfer to other colleges and universities which allow students to transfer into a four-year program. For more information, contact the college or university to which you wish to transfer.

Palm Beach State College also offers an Associate in Science degree in Marketing Management. All the 30 credits earned in the Marketing Operations CCC may be applied toward the 60-credit A.S. degree program in Marketing Management. 

Career Center

www.palmbeachstate.edu/Career

For more information about employment opportunities including job outlook and salary information visit: Occupational Outlook Handbook: www.bls.gov/ooh

O-Net Online: www.onetonline.org

Required courses:

Required Courses (Credits: 30)

SPC1017	Fundamentals of Speech Communication (AA)	3 credits (3 lecture hours)
ECO2013	Principles of Macroeconomics (AA)	3 credits (3 lecture hours)
MAR2011	Principles of Marketing (AA)	3 credits (3 lecture hours)
BUL2241	Business Law 1 (AA)	3 credits (3 lecture hours)
CGS1100	Microcomputer Applications (AA)	3 credits (3 lecture hours)
GEB1011	Introduction to Business (AA)	3 credits (3 lecture hours)
GEB2214	Business Communications (AS)	3 credits (3 lecture hours)
MKA1511	Advertising (AS)	3 credits (3 lecture hours)
MKA2021	Personal Selling (AS)	3 credits (3 lecture hours)
MAN2021	Principles of Management (AS)	3 credits (3 lecture hours)

Total Credit Hours: 30

Course Sequence

Term One - Fall (Year One) (Credits: 12)

SPC1017	Fundamentals of Speech Communication (AA)	3 credits (3 lecture hours)
CGS1100	Microcomputer Applications (AA)	3 credits (3 lecture hours)
GEB1011	Introduction to Business (AA)	3 credits (3 lecture hours)
ECO2013	Principles of Macroeconomics (AA)	3 credits (3 lecture hours)

 

Term Two - Spring (Year One) (Credits: 12)

MAR2011	Principles of Marketing (AA)	3 credits (3 lecture hours)
GEB2214	Business Communications (AS)	3 credits (3 lecture hours)
MKA2021	Personal Selling (AS)	3 credits (3 lecture hours)
MAN2021	Principles of Management (AS)	3 credits (3 lecture hours)

 

Term One Fall (Year Two) (Credits: 6)

BUL2241	Business Law 1 (AA)	3 credits (3 lecture hours)
MKA1511	Advertising (AS)	3 credits (3 lecture hours)

Total Credit Hours: 30