MAR4802 Marketing for Managers (BAS)

Prerequisites: FIN3400, GEB3213 (with a grade of C or higher)

This course helps develop the marketing knowledge and skills necessary for the successful manager of an organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services.


3 Credits