ENT2120 Digital Marketing for Entrepreneurs (AA)
Prerequisite or Corequisite: ENT1000
In this course, students will acquire the skills to successfully plan and research the marketing aspects of launching a new business venture. Students will analyze marketing opportunities, research target markets, develop a marketing strategy, and develop brand positioning. Students will learn how to develop new products and services and provide a foundation for establishing pricing strategies. Online marketing tools will also be explored. Students will write a comprehensive marketing plan for a new business venture.