Marketing CCC

Marketing Overview (6113)

This program is suspended and no longer accepting students.

Type of Award

CCC - College Credit Certificate

Program Website

www.palmbeachstate.edu/career-pathways/pathway-business/default.aspx

Program Description

This college credit certificate program is designed to prepare the student for entry-level employment in the marketing field.

Course content includes marketing, advertising, personal selling, business law, management and general business knowledge.

Admission Requirements

• Have a standard high school diploma or GED;
• Complete an Application for Admission, located at www.palmbeachstate.edu/admissions/Admissions-Applications

Completion Requirements

Students must successfully complete all courses listed in the catalog for this program.

Program Length

Students may complete the program in one year if they attend full time or two years part time.

Location

The program is offered at the Lake Worth, Palm Beach Gardens, and Boca Raton campuses.

For More Information

Professor Scott Hammond, [e-mail], [phone] (Lake Worth)

 

Dr. Jane Montonen, [e-mail], [phone] (Lake Worth)

 

Professor Glenn Pate, [e-mail], [phone] (Palm Beach Gardens)

 

Professor Robert Gillan, [e-mail], [phone] (Boca Raton)

Employment Opportunities

This credit program is designed to prepare the student for employment as an advertising and display specialist or marketing, advertising and public relations specialist. This program also provides supplemental training for persons previously or currently employed in these occupations.

Career Path Notes

Credits earned in this certificate program will transfer into the Associate in Science (A.S.) degree in Business Administration and Management. Students who complete this certificate cannot be awarded the Business Administration and Management CCC (6111).

Career Center

www.palmbeachstate.edu/Career

For more information about employment opportunities including job outlook and salary information visit: Occupational Outlook Handbook: www.bls.gov/ooh

O-Net Online: www.onetonline.org

Required courses:

Required Courses (Credits: 24)

CGS1100	Microcomputer Applications (AA)	3 Credits
MAR2011	Principles of Marketing (AA)	3 Credits
BUL2241	Business Law 1 (AA)	3 Credits
MKA1511	Advertising (AS)	3 Credits
MAN2021	Principles of Management (AS)	3 Credits
MKA2021	Personal Selling (AS)	3 Credits
GEB1011	Introduction to Business (AA)	3 Credits
GEB2214	Business Communications (AS)	3 Credits

Total Credit Hours: 24

Course Sequence

Term One - Fall (Year One) (Credits: 12)

CGS1100	Microcomputer Applications (AA)	3 Credits
MAR2011	Principles of Marketing (AA)	3 Credits
MKA1511	Advertising (AS)	3 Credits
GEB1011	Introduction to Business (AA)	3 Credits

 

Term Two - Spring (Year One) (Credits: 12)

GEB2214	Business Communications (AS)	3 Credits
MAN2021	Principles of Management (AS)	3 Credits
MKA2021	Personal Selling (AS)	3 Credits
BUL2241	Business Law 1 (AA)	3 Credits

 

Total Credit Hours: 24