Marketing Overview (6113)
This program is suspended and no longer accepting students.
Type of Award
CCC - College Credit Certificate
Program Website
www.pbsc.edu/careerpathways/pathway-business/default.aspx
Program Description
This college credit certificate program is designed to prepare the student for entry-level employment in the marketing field.
Course content includes marketing, advertising, personal selling, business law, management and general business knowledge.
Admission Requirements
Completion Requirements
Students must successfully complete all courses listed in the catalog for this program.
Program Length
Students may complete the program in one year if they attend full time or two years part time.
Location
The program is offered at the Lake Worth, Palm Beach Gardens, and Boca Raton campuses.
For More Information
Professor Scott Hammond, hammonds@palmbeachstate.edu, (561) 868-3417 (Lake Worth)
Dr. Jane Montonen, montonej@palmbeachstate.edu, (561) 868-3171 (Lake Worth)
Professor Glenn Pate, pateg@palmbeachstate.edu, (561) 207-5018 (Palm Beach Gardens)
Professor Robert Gillan, gillanr@palmbeachstate.edu, (561) 862-4792 (Boca Raton)
Employment Opportunities
This credit program is designed to prepare the student for employment as an advertising and display specialist or marketing, advertising and public relations specialist. This program also provides supplemental training for persons previously or currently employed in these occupations.
Career Path Notes
Credits earned in this certificate program will transfer into the Associate in Science (A.S.) degree in Business Administration and Management. Students who complete this certificate cannot be awarded the Business Administration and Management CCC (6111).
Career Center
www.pbsc.edu/Career
For more information about employment opportunities including job outlook and salary information visit: Occupational Outlook Handbook: www.bls.gov/ooh
O-Net Online: www.onetonline.org
Required courses:
Required Courses (Credits: 24)
CGS1100 | Microcomputer Applications (AA) | 3 Credits |
MAR2011 | Principles of Marketing (AA) | 3 Credits |
BUL2241 | Business Law 1 (AA) | 3 Credits |
MKA1511 | Advertising (AS) | 3 Credits |
MAN2021 | Principles of Management (AS) | 3 Credits |
MKA2021 | Personal Selling (AS) | 3 Credits |
GEB1011 | Introduction to Business (AA) | 3 Credits |
GEB2214 | Business Communications (AS) | 3 Credits |
Total Credit Hours: 24
Course Sequence
Term One - Fall (Year One) (Credits: 12)
CGS1100 | Microcomputer Applications (AA) | 3 Credits |
MAR2011 | Principles of Marketing (AA) | 3 Credits |
MKA1511 | Advertising (AS) | 3 Credits |
GEB1011 | Introduction to Business (AA) | 3 Credits |
Term Two - Spring (Year One) (Credits: 12)
GEB2214 | Business Communications (AS) | 3 Credits |
MAN2021 | Principles of Management (AS) | 3 Credits |
MKA2021 | Personal Selling (AS) | 3 Credits |
BUL2241 | Business Law 1 (AA) | 3 Credits |
Total Credit Hours: 24