Marketing Operations Overview (6120)
Type of Award
CCC - College Credit Certificate
Program Website
www.palmbeachstate.edu/career-pathways/pathway-business/default.aspx
Program Description
This college credit certificate program is designed to prepare the student for entry-level employment in the marketing field.
The purpose of this program is to prepare students for employment in organizations and businesses (for-profit and nonprofit) as advertising and display specialists, public relations specialists, and marketing, advertising or public relations managers. The program also provides supplemental training for persons previously or currently employed in these occupations.
Course content includes marketing, advertising, personal selling, business law, management and general business knowledge.
Admission Requirements
Completion Requirements
Students must successfully complete all courses listed in the catalog for this program.
Program Length
This program can be finished in 18 months.
Location
The program is offered at the Lake Worth, Palm Beach Gardens, Belle Glade, Loxahatchee Groves and Boca Raton campuses.
For More Information
Patricia Alvarez, Program Specialist, alvarezp@palmbeachstate.edu, (561) 868-4105
Claudia Garcia, Program Specialist, garciac@palmbeachstate.edu, (561) 868-3548
Employment Opportunities
Employment opportunities are very broad in scope. For more information, visit the PBSC Career Center, which has an office on each campus.
Students graduating from this program will be able to plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors; identifying potential customers; developing pricing strategies with the goal of maximizing the firm's profits; determining the share of the market while ensuring the firm's customers are satisfied; overseeing product development; and monitoring trends that indicate the need for new products and services.
Career Path Notes
Courses from this program may transfer into Palm Beach State's Bachelor of Applied Science program in Supervision and Management.
For more information, visit www.palmbeachstate.edu/Bachelors. In addition, courses from this program may transfer to other colleges and universities which allow students to transfer into a four-year program. For more information, contact the college or university to which you wish to transfer.
Palm Beach State College also offers an Associate in Science degree in Marketing Management. All the 30 credits earned in the Marketing Operations CCC may be applied toward the 60-credit A.S. degree program in Marketing Management.
Career Center
www.palmbeachstate.edu/Career
For more information about employment opportunities including job outlook and salary information visit: Occupational Outlook Handbook: www.bls.gov/ooh
O-Net Online: www.onetonline.org
Required courses:
Required Courses (Credits: 30)
| ECO2013 | Principles of Macroeconomics(AA) | 3 Credits |
| MAR2011 | Principles of Marketing (AA) | 3 Credits |
| BUL2241 | Business Law 1 (AA) | 3 Credits |
| CGS1100 | Microcomputer Applications (AA) | 3 Credits |
| GEB1011 | Introduction to Business (AA) | 3 Credits |
| GEB2214 | Business Communications (AS) | 3 Credits |
| MKA1511 | Advertising (AS) | 3 Credits |
| MKA2021 | Personal Selling (AS) | 3 Credits |
| MAN2021 | Principles of Management (AS) | 3 Credits |
| AMH2020 | United States History from 1865 to Present (AA) | 3 Credits |
| Or | |
| POS1041 | Introduction to American Government (AA) | 3 Credits |
Total Credit Hours: 30
Course Sequence
Term One - Fall (Year One) (Credits: 12)
| CGS1100 | Microcomputer Applications (AA) | 3 Credits |
| GEB1011 | Introduction to Business (AA) | 3 Credits |
| ECO2013 | Principles of Macroeconomics(AA) | 3 Credits |
| AMH2020 | United States History from 1865 to Present (AA) | 3 Credits |
| Or | |
| POS1041 | Introduction to American Government (AA) | 3 Credits |
Term Two - Spring (Year One) (Credits: 12)
| MAR2011 | Principles of Marketing (AA) | 3 Credits |
| GEB2214 | Business Communications (AS) | 3 Credits |
| MKA2021 | Personal Selling (AS) | 3 Credits |
| MAN2021 | Principles of Management (AS) | 3 Credits |
Term One Fall (Year Two) (Credits: 6)
Total Credit Hours: 30