Marketing Operations CCC

Marketing Operations Overview (6120)

Type of Award

CCC - College Credit Certificate

Program Website

www.pbsc.edu/careerpathways/pathway-business/default.aspx

Program Description

This college credit certificate program is designed to prepare the student for entry-level employment in the marketing field.

The purpose of this program is to prepare students for employment in organizations and businesses (for-profit and nonprofit) as advertising and display specialists, public relations specialists, and marketing, advertising or public relations managers. The program also provides supplemental training for persons previously or currently employed in these occupations.

Course content includes marketing, advertising, personal selling, business law, management and general business knowledge.

Admission Requirements

• Have a standard high school diploma or GED;
• Complete an Application for Admission, located at www.pbsc.edu/admissions/Admissions-Applications.
• For additional information regarding admission requirements refer to the Admissions section of this catalog.

Completion Requirements

Students must successfully complete all courses listed in the catalog for this program.

For more details about graduation requirements please refer to the Graduation section of this catalog.

Program Length

This program can be finished in 18 months.

Location

The program is offered at the Lake Worth, Palm Beach Gardens, Belle Glade, Loxahatchee Groves and Boca Raton campuses.

For More Information

Patricia Alvarez, Program Specialist, [e-mail], [phone]

Claudia Garcia, Program Specialist, [e-mail], [phone]

Employment Opportunities

Employment opportunities are very broad in scope. For more information, visit the PBSC Career Center, which has an office on each campus.

Students graduating from this program will be able to plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors; identifying potential customers; developing pricing strategies with the goal of maximizing the firm's profits; determining the share of the market while ensuring the firm's customers are satisfied; overseeing product development; and monitoring trends that indicate the need for new products and services.

Career Path Notes

Courses from this program may transfer into Palm Beach State's Bachelor of Applied Science program in Supervision and Management.

For more information, visit www.pbsc.edu/Bachelors. In addition, courses from this program may transfer to other colleges and universities which allow students to transfer into a four-year program. For more information, contact the college or university to which you wish to transfer.

Palm Beach State College also offers an Associate in Science degree in Marketing Management. All the 30 credits earned in the Marketing Operations CCC may be applied toward the 60-credit A.S. degree program in Marketing Management. 

Career Center

www.pbsc.edu/Career

For more information about employment opportunities including job outlook and salary information visit: Occupational Outlook Handbook: www.bls.gov/ooh

O-Net Online: www.onetonline.org

Required courses:

Required Courses (Credits: 30)

ECO2013	Principles of Macroeconomics (AA)	3 Credits
MAR2011	Principles of Marketing (AA)	3 Credits
BUL2241	Business Law 1 (AA)	3 Credits
CGS1100	Microcomputer Applications (AA)	3 Credits
GEB1011	Introduction to Business (AA)	3 Credits
GEB2214	Business Communications (AS)	3 Credits
MKA1511	Advertising (AS)	3 Credits
MKA2021	Personal Selling (AS)	3 Credits
MAN2021	Principles of Management (AS)	3 Credits
AMH2020	United States History Since 1877 (AA)	3 Credits
	Or
POS1041	Introduction to American Government (AA)	3 Credits

Total Credit Hours: 30

Course Sequence

Term One - Fall (Year One) (Credits: 12)

CGS1100	Microcomputer Applications (AA)	3 Credits
GEB1011	Introduction to Business (AA)	3 Credits
ECO2013	Principles of Macroeconomics (AA)	3 Credits
AMH2020	United States History Since 1877 (AA)	3 Credits
	Or
POS1041	Introduction to American Government (AA)	3 Credits

 

Term Two - Spring (Year One) (Credits: 12)

MAR2011	Principles of Marketing (AA)	3 Credits
GEB2214	Business Communications (AS)	3 Credits
MKA2021	Personal Selling (AS)	3 Credits
MAN2021	Principles of Management (AS)	3 Credits

 

Term One Fall (Year Two) (Credits: 6)

BUL2241	Business Law 1 (AA)	3 Credits
MKA1511	Advertising (AS)	3 Credits

Total Credit Hours: 30